Web and Digital Content Officer (MCG/IE 3)

Job Purpose

Reporting to the Director Communications, the Digital Content Officer will leverage the power of digital promotions and AGD’s communications strategy to generate new interest in the works of the Department. This role will lead on managing the AGD’s digital assets to include its YouTube Page, the Website and internal video screens, among others, by generating impactful artwork, features and videos for use in all media formats. 

Key Responsibilities

Digital Marketing: 

• Creates discussion forums and vlogs around the role and function of the AGD; 
• Creates innovative editorial content for our YouTube Page and internal video screens; 
• Edits and supervises content posting to the main AGD’s Website; 
• Conducts relevant content audits for all AGD’s digital assets and supervises updating, as required; 
• Drafts and maintains a Website Governance Protocol, co-ordinates content inputs from Departments across AGD and key external partners and stakeholders; 
• Executes strategic content development of the Website and implements activations, manages live events, i.e. webinars, etc. in keeping with communications objectives; 
• Keeps abreast of emerging web technologies through relevant blogs, list serves and events.

Technical: 

• Researches, develops, implements and evaluates the parameters for digital media strategies; 
• Manages Digital Media campaigns and day-to-day activities including:
  • Promoting the AGD’s policies, programmes and initiatives through digital media, ensuring consistency across all platforms; 
  • Curating and managing all published content (images, video and written) for the website, Youtube, podcasts, Linkedin among others; 
  • Developing and expanding community and/or blogger outreach efforts;
  • Multimedia messaging integrating graphics, audio, video and basic animation;
  • Participating in event coverage including image and video capture for live posting;
  • Producing graphic, videos and other creative content for the AGD’s Website;
  • Editing images, audio and video for post-production needs; 
  • Managing the AGD’s online and offline creative production and delivery across creative concept development, design and artwork, video, photography, and asset management;
• Participates in the Development and periodical updates of communication;
• Performs any other related duties that may be assigned from time to time. 

Required Knowledge, Skills and Competencies

Core: 

• Excellent oral and written communications skills 
• Good problem-solving and analytical skills 
• Excellent customer focus and quality skills 
• Excellent time management and organizational skills 
• Ability to work in a strong team construct 
• Results focus 
• Integrity 

Technical: 

• Use of technology 
• Excellent information gathering, research and analytical skills 
• Good knowledge/understanding of the social media landscape 
• Ability to foster and maintain a good working relationship with media 
• Good understanding of social media tools and platforms 
• Deep understanding of digital communications 
• Strong marketing knowledge 
• Strategic communications and digital media networking skills 
• Knowledge of web and multimedia communications 
• Knowledge of web and info-graphics design concepts 
• Understanding of creative production processes and digital marketing techniques

Minimum Required Qualification and Experience

• Bachelor’s Degree in Mass Communications/Public Relations/Marketing/Journalism or related discipline from a recognized tertiary institution, or related; 
• Extensive Journalism/Publishing training and experience; 
• Evidence of continuing professional development; 
• Three-five (3-5) years’ experience in a corporate business, journalism, media or advertising environment; 
• Experience in the creative and innovative use of new media technologies eg. Canva, Video editing software; 
• Specialist in Writing for Business and the Web 

Special Condition Associated with the Job

• Pressured working conditions with numerous critical deadlines.

Please note that only shortlisted applicants will be contacted.