Marketing Officer

Job Purpose

Under the direction of the Senior Director, Commercial Services Branch, the Marketing Officer, has the responsibility for planning, organizing and coordinating the Authority’s marketing programme. 

The Marketing Officer will develop relationships with the relevant agencies and industry stakeholders, to market sector products and services. There is a requirement for the incumbent to play a key role in transforming the fisheries sector through the stages of development from innovation to product development and then commercial business operations. 

Key Responsibilities

Technical/Professional: 

• Formulates the Authority’s marketing strategy and plan; 
• Formulates the Annual Budget, Operational and Work Plan for the marketing programme;
• Assists the Director of the Commercial Services Division in planning and organizing all services and product development activities; 
• Co-ordinates all strategies for marketing the Authority’s products and services;
• Liaises and collaborates with the Authority’s Public Relations and Communications personnel, other MDA officials and other relevant stakeholders, to achieve marketing targets; 
• Creates linkages with marketing and other Private and Public Sector Agencies to promote and enhance the marketing of the fisheries sector; 
• Reviews proposals for marketing the Authority’s products and services and provides the relevant technical advice and recommendations; 
• Maintains current knowledge of market trends and developments; conducts market research to identify business needs and investment opportunities for promotion and growth of fisheries sector; 
• Researches, as requested, the market demand for the Authority’s existing and proposed goods and services; 
• Identifies key target value chain actors and establishes the best practices for market penetration; 
• Undertakes market testing for potential new products and services; 
• Identifies opportunities for planning and organizing the Authority’s presence at external events relevant to the marketing of fisheries sector products and services;
• Devises and organizes a calendar of marketing events such as promotions, workshops and open days; 
• Implements appropriate strategies for promoting the Authority’s existing and proposed goods and services to the target market; 
• Collaborates with other Authority personnel in devising an approach to pricing and utilizes this approach to set prices for products and services; 
• Creates marketing campaigns and collaborates with the Authority’s Public Relations and Communications Branch in promoting same; 
• Establishes, implements and tracks metrics for products and overall programme management; 
• Prepares measurement reports on the effectiveness of all marketing activities and analyses the impact of marketing campaigns; 
• Prepares content for marketing publications such as press releases, brochures and leaflets, as well as e-newsletters and other e-marketing material; 
• Collaborates with relevant internal and external stakeholders to develop and maintain the Authority’s Customer Relations Management (CRM) System; 
• Performs any other related duties that may be assigned from time to time by the Director, Commercial Services. 

Required Knowledge, Skills and Competencies

Core: 

• Excellent oral, written and presentation skills; 
• Strong communication and networking skills; 
• Good interpersonal and people management skills; 
• Strong customer relations skills; 
• Strong negotiating skills; 
• Good problem solving and conflict management skills; 
• Strong organizational and multi-tasking skills; 
• Ability to be a team player with a customer-oriented approach; 
• Creativity and commercial awareness;
• Proficiency in the use relevant computer applications. 

Technical 

• Sound knowledge of the Fisheries Act 2018 and related regulations and guidelines;
• Sound knowledge of the policies and procedures of the National Fisheries Authority;
• Excellent knowledge of relevant marketing techniques and principles;
• Sound knowledge of local, regional and international maketing trends;
• Sound knowledge of social media and web analytics; 
• Good knowledge of market research techniques, statistical and data analysis methods;
• Good project management and development skills. 

Minimum Required Qualification and Experience

• Masters Degree in Social Sciences or related field, including courses in Marketing
• Three (3) years related experience in a comparable working environment.

OR 

• Bachelor’s Degree in Social Sciences or related field; 
• Post Graduate Certification in Marketing or related discipline; 
• Three (3) years related experience in a comparable working environment. 

Special Condition Associated with the Job

• Required to travel extensively island-wide, including travel to remote locations;
• May be required to travel overseas for short periods; 
• Occasionally required to work beyond normal hours and on weekends and public holidays;
• Exposed to challenges which may require response at very short notice;
• Moderate exposure to harsh working environment (e.g. aquatic and offshore areas) and hostile clientele; 
• Exposure to working in volatile communities.

Please note that only shortlisted applicants will be contacted.